What was standing in the way

Viewer preference had rapidly moved to mobile-first, bite-sized entertainment, and Hungama saw a window to launch a differentiated short-form (micro-drama) streaming service. Short-form video platforms are unforgiving: user sessions run for minutes, catalogues span thousands of clips, and discovery is the core product. Consequently, real personalization, flexible monetization, and multi-platform reach all had to be in the initial release rather than deferred to later phases. Building that foundation from scratch using traditional development workflows would have pushed the product launch well past the market window.

The solution in production

DCT brought its short-form streaming product foundation, customized it to Hungama’s specific requirements, and ran the entire delivery on Claude Code. Claude Code operated as the primary development environment with MCP connectors linked directly to Atlassian (Jira + Confluence) for live acceptance criteria and Figma for token-level design accuracy.

The platform delivered a complete short-form streaming ecosystem covering iOS and Android apps, a mobile-parity web client, CMS services, and an AI personalization service. Claude Code assisted across the entire lifecycle-handling requirements intake, UI implementation, edge-case test generation, pre-human diff code reviews, and synthetic test-data creation. This AI-assisted environment allowed a small engineering team to maintain high feature velocity across four codebases simultaneously

The agents behind the deployment

What changed

• 15 weeks of planned development delivered in 6–8 weeks.
• Mobile-parity web client (catalogue, player, authentication, subscriptions, and personalization) built in 4–5 weeks against existing backend APIs.
• 40% reduction in code review time.
• 50% reduction in test authoring effort.
• Design handoff round trips reduced from 3 per feature down to 1.
• Three surfaces shipped on one backend (iOS, Android, and Web) with behavioral personalization live from day one.
• 50,000+ registered subscribers achieved in the first quarter of launch.

“We needed to be in market while the shift to short-form was still an opening, not a crowded category. DCT’s team, working with Claude, delivered a personalised platform across mobile and web in a timeframe that would normally have been a single-platform build – and we passed 50,000 registered subscribers in the first quarter.”